Last Penny Workshop is my current project, focused on developing a website to drive traffic to an Etsy shop, with scalability for future e-commerce expansion. I am currently in the wireframing phase, which involves mastering new software, conducting in-depth statistical analysis, and implementing A/B testing to optimize website performance. Upon design approval, I plan to integrate Google Analytics for real-time traffic and click data, providing the client with insights into product popularity and sales trends. This project will also incorporate strategic search engine optimization to maximize visibility. I anticipate completing this project by Q3 2025. In the meantime, please visit their Etsy page below.